Privacy Policy
Ponce Aurora Online Privacy Notice
This Privacy Notice (“Notice”) describes how Ponce Aurora (“Ponce Aurora”, “we”, “our” or “us”) collects and processes personal information online through ponceaurora.com and all other Ponce Aurora websites and applications (the “Services”) that link to this Notice.
- Personal Information That We Collect Personal information is information, or a combination of pieces of information, that could reasonably allow you to be identified. We collect personal information from a variety of sources, including from you directly (e.g., when you contact us via our
website or sign up to receive product updates and availability), information we
generate about you in the course of our relationship with you (e.g., data collected
from cookies and similar technologies as described in our Cookies Policy below),
and information we collect about you from other sources, including commercially-
available sources, such as public databases (where permitted by law). We may also
collect certain personal information about you as required by law, or as a
consequence of our contractual relationship. Failure to provide this information may
prevent or delay the fulfillment of these obligations. Note that we and our service
providers may automatically collect certain technical information from your computer
or mobile device over time and across different websites when you use the Services.
We may collect the following categories of personal information from and about you:
Identifiers such as a name, phone number, postal address, unique personal
identifier, online identifier, email address, account name, or other similar
identifiers;
Demographic information, including characteristics that may be protected by
law such as gender or age;
Commercial information, such as your purchase history or products you have
expressed interest in
Internet or other electronic network activity information, such as the data we
receive when you interact with our website;
Geolocation data
Audio, electronic, visual, thermal, olfactory, or similar information, such as
photographs or voice recordings;
Professional or employment-related information, such as your employer or
title; and
Education information, such as the university you attended and degree.
Inferences are drawn from the above categories - How We Use Your Personal Information
We may use your personal information for the following purposes:
Identification and authentication: We use your identification information to
verify your identity when you access and use our Services, or otherwise
engage with us, and to ensure the security of your personal information. This
is necessary to provide the requested service.
Service operations: We process your personal information to provide the
Services that you request.
Service improvements: We analyze usage information, including site
analytics, to continually improve the user experience. It is in our legitimate
business interests to use the information provided to us for this purpose, so
we can understand issues and make necessary improvements.
Communications: Communications may include providing information about
changes to the terms and conditions, updates regarding our services,
employment-related information, or responses to questions you pose.
Marketing: We may use your personal information to build a profile about you,
to understand your preferences, and to help determine which marketing
materials (for example, region- or sector-focused) would be of interest to you.
Where necessary, we will obtain your consent before sending marketing
materials, such as email and SMS messages.
Exercising our rights: We may use your personal information to exercise our
legal rights where it is necessary to do so, for example to detect, prevent, and
respond to intellectual property infringement claims or violations of law.
Complying with our obligations: We may process your personal information to
carry out fraud prevention checks or comply with other legal or regulatory
requirements, when required by law.
Customizing your experience: We may use your personal information to
improve your experience of the Services, such as by providing interactive or
personalized elements on the Services and providing you with content based
on your interests.
We may also anonymize your personal information in such a way that you may not
reasonably be re-identified by us or any other company, and may use this
anonymized information for any other purpose. - How And When We Share Your Personal Information
We may share your personal information as follows:
To inform third-party entities that provide services to us: We may share your
personal information with third parties that perform marketing services and
other business operations. For example, we may partner with companies to
process secure payments, fulfill orders, optimize services, send newsletters
and marketing messages, support email and messaging services, and
analyze information. These service providers may include advertising
agencies and fraud prevention agencies that will use your personal
information only in the ways described in this notice.
Where required by law: We may share your personal information with law
enforcement agencies, courts, other government authorities or other third
parties where we believe it necessary to comply with a legal or regulatory
obligation, or otherwise to protect our rights or the rights of any third party.
In the context of a transaction: We may share your personal information with
potential transaction partners, service providers, advisors, and other third
parties in connection with the consideration, negotiation, or completion of a
corporate transaction in which we are acquired by or merged with another
company or we sell or transfer all or a portion of our assets or business.
Should such a sale or transfer occur, we will use reasonable efforts to obligate
the entity to which we transfer your personal information to use it in a manner
consistent with this Privacy Notice.
We will not share your opt-in to an SMS campaign with any third party for
purposes unrelated to providing you with the services of that campaign. We
may share your Personal Data, including your SMS opt-in or consent status,
with third parties that help us provide our messaging services, including but
not limited to platform providers, phone companies, and any other vendors
who assist us in the delivery of text messages. - Your Rights Over Your Personal Information
You have certain rights regarding the personal information we hold about you,
subject to local law. These may include the right to access, correct, delete, restrict or
object to our use of, or receive a portable copy in a usable electronic format of your
personal information. You also may have a right to lodge a complaint with your local
data protection or privacy regulator.
We also encourage you to contact us to update or correct your information if it
changes or if the personal information we hold about you is inaccurate. Where you
have provided your consent to any use of your personal information, you can
withdraw this consent at any time. Please note that we may require additional
information from you in order to honor your requests.
If you would like to discuss or exercise any rights you may have under law, please
contact us at [email protected].
For additional information regarding your rights related to our use of cookies, please
see our Cookies Policy below. - Data Retention
We retain your personal information for as long as we have a relationship with you.
After our relationship has ended, we retain your information as long as required by
law. We may also retain records to investigate or defend against potential legal
claims. - Cookies Policy
Cookies
A cookie is a small text file that can be placed on your computer’s hard drive with
your permission. The cookie helps analyze web traffic and lets you know when you
visit a particular site. Cookies allow web applications to respond to your individual
preferences when online and tailor operations by gathering and remembering
information about your preferences.
Cookies help Ponce Aurora provide a better user experience on our website by
monitoring which pages are most frequently visited. A cookie does not give Ponce
Aurora access to your computer or provide any information other than the data you
choose to share.
The website uses cookies to help keep track of items you put into your shopping cart
including when you have abandoned your cart and this information is used to
determine when to send cart reminder messages via SMS.
If you do not want the Services to collect information through the use of cookies, you
can set your web browser to reject cookies from the Services. Each browser is
different, so you should check your browser’s “Help” menu to learn how to change
your cookie preferences. If you reject or block cookies from the Services, however,
the Services may not function as intended.
You may also
visit https://optout.aboutads.info or https://www.networkadvertising.org to exercise
your cookie preferences.
Analytics
The Ponce Aurora website uses analytics to help improve both the user experience
and functionality. Ponce Aurora uses external services, including Google Analytics, to
attain real-time statistics on use and navigation of the website, including page views,
traffic patterns, visit counts, and visit statistics. These services are not used to
gather, request, record, require, collect, or track personally identifiable information.
Third-Party Cookies
Our website also uses additional external services. These external services may
employ the use of cookies. More information on these external services and their
data/privacy policies can be found by following the link(s) below: - International Data Processing & Transfer
Information collected through the Services will be processed in and subject to the
laws of the United States, which, if you are not located in the United States, may not
provide the same level of protection for your personal information as your home
country, and may be available to the United States government or its agencies under
a lawful order made in the United States. In addition, we may transfer your
information outside the United States to our affiliates, business partners, and service
providers located in other countries.
We have put in place appropriate safeguards (such as contractual commitments) in
accordance with applicable legal requirements to provide adequate protection for
your personal information. For more information on the appropriate safeguards in
place, and to obtain a copy of such safeguards, please contact us at the contact
information set forth below. - For California Residents
Categories of third parties to whom this information was disclosed
We may disclose these Categories of Personal Information to third parties which are
commercially reasonable and strictly necessary to fulfill the purposes for collecting
your Personal Information, including but not limited to the following service providers:
eCommerce shopping cart software;
customer support and live chat software;
email marketing software;
landing page management software;
referral programs;
product review management software;
advertising services;
cloud storage;
shipping/ logistics services; and
payment processing services.
Categories of personal information disclosed for our business purposes
Identifiers
Demographic information
Commercial information
Internet or other electronic network activity information
Geolocation Data
Audio, electronic, visual, thermal, olfactory, or similar information
Professional or employment-related information
Education information
Inferences
Note that California law characterizes some sharing and transfer of personal
information as a “sale,” even when the sharing or transfer is not done in exchange
for monetary consideration. Ponce Aurora does not believe that any of the sharing or
transfers described in this policy constitute sales under California law.
California law also grants its residents certain rights regarding the collection and use
of their personal information. Subject to certain limitations, California residents have
the following rights:
Right to know. You have the right to know and request information about the
categories and specific pieces of personal information we have collected
about you within the last 12 months, as well as the categories of sources from
which such information is collected, the purpose for collecting such
information, and the categories of third parties with whom we share such
information. You also have the right to know if we have sold or disclosed your
personal information.
Right to delete. You have the right to request the deletion of your personal
information, subject to certain exceptions.
Right to non-discrimination. You have the right to not be discriminated against
for exercising any of the above-listed rights. We may, however, provide a
different level of service or charge a different rate reasonably relating to the
value of your personal information.
If you are a California resident and would like to exercise any of the above rights,
please submit your request at [email protected]. Please note that we may
request specific information from you in order to verify your identity, and there may
be circumstances where we will not be able to honor your request. For example, if
you request deletion, we may need to retain certain personal information to comply
with our legal obligations or other permitted purposes. We will only use personal
information provided in a verifiable consumer request to verify your identity or
authority to make the request. If you are submitting a request through an authorized
agent, the authorized agent must provide us with your signed written permission
stating that the agent is authorized to make the request on your behalf. We may also
request that any authorized agents verify their identity and may reach out to you
directly to confirm that you have provided the agent with your permission to submit
the request on your behalf.
Finally, if you reside in California and have provided your personal information to us,
you may request information once per calendar year about our disclosures of certain
categories of your personal information to third parties for their direct marketing
purposes. Such requests must be submitted to us in writing at
[email protected]. - Contact Us
If you have questions or concerns regarding the way in which your personal
information has been used, please contact us at [email protected].
We are committed to working with you to obtain a fair resolution of any complaint or
concern about privacy. If, however, you believe that we have not been able to assist
with your complaint or concern, you may have the right to make a complaint to the
data protection authority of your country of residence. - Changes To The Notice
If we update this Notice, we will notify you by posting a new Privacy Notice on this
page. If we make any changes that materially change the ways we process or
protect your information, we will provide additional notification of the changes.
